The Crocodile Mouth Effect in SEO highlights the widening gap between increasing content creation and declining performance, resulting from poor optimization, a lack of strategy, and a failure to prioritize user intent over time.
1. Impressions rise 2. Clicks stagnate or fall
Why Does It Happen?
1. Publishing lots of unoptimized or low-quality content. 2. Neglecting keyword research and SEO strategy. 3. Ignoring user search intent. 4. Not updating or improving existing content. 5. Poor internal linking and backlink strategy.