The IKEA Effect shows customers value products more when they help create them, boosting engagement, trust, digital brand loyalty, and driving long-term relationships through personalized experiences and interactive digital campaigns.
1. Involve Users in Product Creation 2. User-Generated Content (UGC) 3. Interactive Experiences 4. Community-Led Campaigns 5. Personalized Onboarding & Milestones 6. Let Customers Build Their Own Value